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X-WR-CALNAME:The CIO Hour
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DTSTART:20220602T180000Z
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CREATED:20211228
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SUMMARY:Member First Design – June 2022
DESCRIPTION:\n\n\n\nDownload the Presentation PDF \nThursday, June 2 2:00 pm. Eastern\nASAE’s story of unlocking value though outcome driven innovation.\n“Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.”\nChris Brogan, Author, Marketing Consultant, Journalist, Speaker\n We are diving into the story of how ASAE is using outcome driven innovation techniques to improve decision making related to internal system upgrades and improving member experiences.\nExplore how ASAE’s recent member focused design exercises helped them break the cycle of designing systems for staff rather than members. Hear a lively exchange between ASAE and their consulting partner Yes& on how they worked closely together to reveal their truths and impact their members.  This approach could be applied by your organization to:\n\nSolve members’ true problems to accelerate your mission\nDiscover the problems members face completing “jobs to be done” while using association systems and how to solve them.\nGive members what they need rather than what you think they need.\nUnderstand how to design systems that meet member needs.\n\nJoin us for this eye-opening story and discover a potential path for your association to advance its mission!\nPANELIST\n\nReggie Henry, CAE, Chief Information and Engagement Officer, ASAE\nAmy Hissrich MA, CAE, Vice President, Global & Web Strategy, ASAE\nTracy Betts, Senior Vice President Digital Innovation, Yes&\n\n
URL:https://www.theciohour.com/episodes/member-first-design-2022/
CATEGORIES:Associations
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