There’s Gold in That There Content!
The AI Tech Stack to Turn Hidden Assets into a Member Education Goldmine
Most associations are sitting on forgotten vaults of webinar recordings, white papers, and conference archives. These represent hidden treasures of intellectual property, but they remain underutilized because the manual cost of conversion has traditionally been too high.
In this session, we reveal the 2026 Education Engineering Stack—the “digital refinery” that turns raw data into a member education goldmine. We move beyond generic AI hype to show a practical, human-led workflow that reduces course production time from months to days. You will learn the why and how of using NotebookLM and Persona-mapping to ground AI in your association’s specific expertise, ensuring accuracy and relevance. This isn’t about replacing your team; it’s about giving them the AI-assisted tools needed to achieve Just-in-Time delivery for your members.
Key Takeaways:
- Learn how to transform archived webinars, papers, and conference content into fresh, high‑value learning products
- Understand how AI augments staff capacity, enabling faster content turnaround and scalable education programs powered by your association’s own expertise.
EXTRA 30
Due to the popularity of this topic, we’re adding an EXTRA 30 minutes with the panelists from 3:00 to 3:30. This is your opportunity to ask questions and share ideas on the AMS Selection process with the other participants and panelists.
The CIO Hour is NOT just for CIO’s! The CIO Hour is a monthly webinar designed specifically for non-tech association staff to boost their IT-IQ.
How to Submit Questions
- Register for the program and submit your question/s in the registration form.
- Think of additional questions after you register? No problem. Just email additional questions to theciohour@501works.com during the month to have new questions added to the next month’s 501 CIO Hour.
- Ask questions during the program via the chat function.
The CIO Hour will be recorded each month in case you miss it. However, we hope you attend and engage with the industry experts and other participants regularly so you continue to boost your IT-IQ.
Speakers
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AJ SallisCEO of IntutoAJ Sallis is the CEO of Intuto, a Learning Management System (LMS) partner that helps turn your association’s unique expertise into Authority Assets. With over 27 years of experience, AJ leads a team that handles the heavy lifting of education design and development, converting your institutional knowledge into a sustainable revenue stream to help fuel your Mission. He holds a Master’s degree in EdTech and is dedicated to helping organizations leverage technology to increase non-dues revenue and member engagement. An avid traveller, AJ has lived in four different countries and visited over 40, a global perspective that informs his work in connecting communities.
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Caitlin Tennant-BrooksHead of Customer Success at IntutoCaitlin Tennant-Brooks is the Head of Customer Success at Intuto, where she helps associations turn their internal expertise into accessible online education. With a Master of Management Studies focused on using digital tools to improve business workflows, Caitlin specializes in removing the friction from educational delivery. Known for her hands-on approach to implementation, she ensures that every LMS setup provides real value to members and supports the organization’s long-term growth. Caitlin is passionate about using technology to solve problems rather than create them, and she is dedicated to building digital environments where both the organization and the learner can thrive.ding
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James MarquisCIO, 501WorksJames is a seasoned senior executive with more than 20 years of experience working with associations and non-profits of all sizes. James possesses excellent communications skills allowing him to function as a trainer, technology evangelist and to bridge the divide which frequently exists between functional business units and information technology specialists. Coupled with his ability to deep-dive into technology, these key skills allow James to operate across department lines and organizational levels to better integrate technology with the strategic and tactical needs of an organization
