5 Ways to Turn Your Members into an Army of Marketers Utilizing Social Media

Content is King, but distribution is queen, and she wears the pants.
Jonathan Perlman, Buzzfeed
If your association has tons of great content sitting idle, this session can help you explore new avenues to get that content working for your association and engaging prospects, members and stakeholders more effectively. Less than ten percent of the content shared on social media gets 99% of the attention, and this session can help your association leverage best practices to gain more than your fair share and punch above your weight online.

Take Aways

  • Learn how to achieve a huge boost to engagement by prompting your members to disseminate content for your association.
  • Learn 8 tips/ways to game the LinkedIn algorithm to get 10x the clicks and views on your content.
  • Discuss the challenges your association is facing today and how to manage those problems with new software tools that can help.

How to Submit Questions

The CIO Hour will be recorded each month in case you miss it. However, we hope you attend and engage with the industry experts and other participants regularly so you continue to boost your IT-IQ.

The event is finished.


  • CAE Credits: 1.0


Mar 03 2022


Eastern Time
2:00 pm - 3:00 pm


  • Adrian Dayton
    Adrian Dayton
    founder Clearview Social and author of two books on social media for professionals

    Adrian Dayton is an internationally recognized speaker on social media and business development. He has trained over 25,000 professionals in the US, UK, Canada and Australia on LinkedIn and successful social media use. At the end of 2013, Adrian launched ClearView Social, a saas software business. ClearView Social makes it easy to get professionals sharing to social media, and is currently in use by over 50,000 professionals in law firms and CPA firms worldwide including Hogan Lovells, Crowell and Moring, Faegre Drinker Biddle, Freed Maxick CPA’s, BeachFleischman, Akin Gump, Sheppard Mulllin, and Allen Matkins. The ClearView Social platform is also in use by large associations like the American Bar Association (ABA), and the American Insititute for Certified Public Accountants (AICPA.)

  • James Marquis
    James Marquis
    CIO, 501Works

    James is a seasoned senior executive with more than 20 years of experience working with associations and non-profits of all sizes. James possesses excellent communications skills allowing him to function as a trainer, technology evangelist and to bridge the divide which frequently exists between functional business units and information technology specialists. Coupled with his ability to deep-dive into technology, these key skills allow James to operate across department lines and organizational levels to better integrate technology with the strategic and tactical needs of an organization



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