The Art of Email Deliverability: Strategies to Boost Your Sending Reputation
If email is a key part of your communication strategy, your sending reputation is more than just a technical metric—it’s a direct reflection of your brand’s credibility and trustworthiness.
Maintaining a strong brand reputation in the inbox can be challenging, especially as deliverability becomes increasingly complex. In this session, we’ll demystify the world of email deliverability and share actionable strategies to ensure your emails reach your audience—consistently.
Join us as we break down the proven deliverability practices your team can use to achieve inbox success.
What You’ll Learn:
- Modern sending strategies that improve inbox placement and engagement
- A practical framework to implement high-deliverability practices within your team
- Tools, techniques, and immediate next steps to improve your sender score
Whether you’re just starting out or looking to fine-tune your email approach, this session will help you strengthen your sender reputation and build lasting connections through email.
EXTRA 30
Due to the popularity of this topic, we’re adding an EXTRA 30 minutes with the panelists from 3:00 to 3:30. This is your opportunity to ask questions and share ideas on Spring Cleaning your website with the other participants and panelists.
How to Submit Questions
- Register for the program and submit your question/s in the registration form.
- Think of additional questions after you register? No problem. Just email additional questions to theciohour@501works.com during the month to have new questions added to the next month’s 501 CIO Hour.
- Ask questions during the program via the chat function.
The CIO Hour will be recorded each month in case you miss it. However, we hope you attend and engage with the industry experts and other participants regularly so you continue to boost your IT-IQ.
Speakers
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Erica Salm RenchCMO, Sidecar.aiWith a career rooted in strategic marketing, digital transformation, and AI-driven innovation, Erica Salm Rench has spent over a decade helping organizations stand out in a crowded digital world—and now, she is helping them navigate the AI revolution. Erica began her journey in enrollment management, specializing in strategic recruitment and marketing, before leading a team at the largest digital marketing company in the Gulf South. There, she played a pivotal role in enhancing thousands of organization’s web presence, SEO, online advertising, and content marketing strategies, helping them cut through the digital noise and make a lasting impact. Her passion for AI-powered solutions took center stage when she joined rasa.io as COO, where she spent seven years scaling the company from 1 to 500+ customers and revolutionizing personalized content delivery. Now, as CMO of Sidecar.ai, she is dedicated to educating the world on AI, helping associations and business leaders understand and implement AI-driven strategies to future-proof their organizations. Erica is a recognized thought leader and speaker, having presented at many industry-leading events such and other AI-focused summits.
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James MarquisCIO, 501WorksJames is a seasoned senior executive with more than 20 years of experience working with associations and non-profits of all sizes. James possesses excellent communications skills allowing him to function as a trainer, technology evangelist and to bridge the divide which frequently exists between functional business units and information technology specialists. Coupled with his ability to deep-dive into technology, these key skills allow James to operate across department lines and organizational levels to better integrate technology with the strategic and tactical needs of an organization
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Paul ChristmannChief Innovation Officer, Rasa.ioWith more than two decades of experience in software development and technical leadership, Paul Christmann has spent his career building both high-performance products and the teams behind them. From optimizing aircraft schedules early in his career to developing SaaS solutions for industries as varied as energy, travel, and ticketing, Paul has always been driven by a passion for elegant engineering and practical impact.
That passion took a new direction eight years ago when he joined rasa.io as Chief Innovation Officer, leading the creation of its AI-powered newsletter platform. Under his guidance, rasa.io has become a pioneer in delivering “segment of one” personalization at scale—proving that smarter, more individualized content leads to stronger engagement. Paul now focuses on exploring the next frontier of innovation in AI, automation, and scalable content systems.
Based in New Orleans, Paul is also an avid distance runner, woodworker, and lifelong fan of the Notre Dame Fighting Irish.
